Description: This course covers a variety of techniques and skills that lead to clear health communications, including ways of making health data more understandable and health messages more memorable. Participants practice these skills through a series of exercises and through creation of health communication products.
Learning Objectives: 1) Define clear, audience-appropriate goals for a health communication
2) Identify and use features of messages to increase message memorability (i.e., stickiness)
3) Identify and provide contextual information to make health data (e.g., test results, risk statistics) more intuitively understandable and usable by different audiences
4) Evaluate to what degree health messages follow best practices such as using plain language
5) Apply principles of user-centered design and usability testing to develop and refine health messages using audience input.
