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I never thought I could call myself an “entrepreneur” or a “businesswoman.” Even today, three years after co-founding a company and (finally) selling our product, I still hesitate to use those words to describe myself. But after listening to the success stories and failures of dozens of innovators, I’ve identified three key strategies that we all employ.
It was a cool September morning. Flipping the radio station on my drive into work, I happened across a talk show and something caught my ear. As I listened, I realized they were discussing breastfeeding—more specifically breastfeeding into toddlerhood.
I often find myself wondering about the factors that brought an individual to their circumstance, whether it’s chronic disease, addiction, or homelessness that they experience.
A GPS guides you in the right direction to your destination. Your car beeps if you set off without putting your seatbelt on. These little nudges provide cognitive and environmental structures that makes certain choices easier.